I didn't plan to start a matcha brand. I was just making lattes.
Matcha was like that for me. Growing up in Korea, it was never a discovery — it was just always there. Green tea ice cream as a kid. A matcha latte ordered without thinking. One of those flavours so familiar it becomes part of how you remember being young.
(Some of the green tea favourites I actually grew up eating.)
Then I landed in London, and found matcha here too, growing, trending, everywhere. I loved that. but something was missing. The story of where the matcha comes from, the environment it grew in and the humans who made it. I believed that story could be told through the taste.
I kept thinking about Jeju. That island in the south of Korea, with volcanic mountains, spring water filtered slowly through rock, and fields grown without chemicals. The matcha from there is something else entirely. Smooth, nutty, quietly alive. Once you taste it, you don't really forget it.
So I thought, why not bring it here?
That's how nokki started. The name comes from 녹기, a Korean word meaning green energy. It's what we believe good matcha carries. The quiet, grounding energy of nature, brought here exactly as it is. Not processed into a trend. Just the leaf, as it is, from where it came.
I made nokki for people who want to slow down for a moment. To make something with their own hands. To actually taste where it's from.
I'm just getting started, and I'm really glad you're here.
Welcome to nokki 🍵